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C.A.R.E. Pinnacle Award
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The Pinnacle Award is unique in that the recipient is nominated by the C.A.R.E. Membership.   The winner of this achievement award must have demonstrated their commitment to the community through philanthropic activities and possess characteristics of leadership, integrity, quality standards and ethics.  Any C.A.R.E. member representative is encouraged to nominate anyone they feel is deserving of this honor.




  • The companies represented by the nominee and the person nominating must be employed by C.A.R.E. members in good standing.
  • Nominee must have been in the vacation industry for a minimum of 15 years.
  • Nominator must submit a written resume documenting their nominee's experience in the vacation industry.
  • Nominator must submit in detail all community service activities supporting their nominee philanthropic efforts.
  • Nominator must submit a narrative describing the impact this nominee has made in the vacation industry.
  • Nominee must possess the highest ethical standards within the vacation industry and exhibit those standards in everyday life.




  • Must be associated with a C.A.R.E. member company in good standing
  • Should submit the completed and executed Pinnacle Award Nomination form by the deadline date to be established for 2021 nominations
  • Should submit a written resume documenting the nominee's experience in the vacation industry
  • Should provide written information substantiating the nominee's philanthropic efforts and community service
  • Should submit a narrative detailing the nominee's pioneering efforts, how these efforts have positively impacted the vacation industry, and why the nominee is deserving of the Pinnacle Award


The next  Pinnacle Award will be presented at C.A.R.E.'s  Conference in 2021.